The e-commerce industry is expanding faster than ever with the COVID-19 situation and the demand for it is increasing at a significant rate, business leaders should always be aware of the necessary tools to tackle whatever situation comes their way. They need to be prepared with the right knowledge and tactics to use their time to efficiently create effective marketing campaigns and business strategies that would resonate well with the audience.
If 2020 taught us anything it would be the power of digital transformation and how adapting to new technologies and methodologies is necessary to grow your business. If you’re looking to double your online retail growth, you will need to integrate a couple of winning tools that will help your business grow in sales, reach and most importantly a loyal fan base.
We’ve put together the 5 must have tools that are valuable for E-Commerce businesses and will guarantee a visible growth in sales, reach and loyal fan base in 2021!
1. Facelift Cloud – Social Media Management Platform
Social media management and marketing is very time consuming; it is necessary for every brand to integrate it into their strategy. With the integration of social media management solutions for your e-commerce business, you will ensure that your customers are always engaged while automating the work required to do so. Facelift will help take your brand to the next level by helping you handle publishing, planning content, advertising and managing your community. Through a few single clicks, it allows you central access to several social media platforms. It is a tool that every digital marketer can benefit from.
2. Amazon Payment Services – Online Payment Solutions
To successfully optimize customer conversion, you must ensure a secure and easy checkout experience for consumers. Amazon Payment Services (formerly PAYFORT) has a deep understanding of consumers’ concerns in the MENA region; it offers fraud protection plans and also offers installment plans, a unique feature that helps make purchases more affordable for your customers. With the rebranding and launch of Amazon Payment Services, your e-commerce brand gets to enjoy more enhanced and innovative features for a secure and unique customer experience.
3. Hubspot – Customer Relationship Management Software
The key criteria for evaluating the success of an e-commerce business is through customer satisfaction. Having effective customer relationship management software on board improves customers loyalty, sales and helps customer service representatives address consumers concerns in the right time. Hubspot is one of the most popular platforms for the one stop shop when it comes to customer relationship management and inbound marketing. It offers a replacement to the IT integration projects: it takes care of all the technical parts of the different stages in the marketing process. It gives marketers in the e-commerce business a customer relationship management tool, an email marketing tool, and an SEO tool. It is a platform that is guaranteed to support your e-commerce brand with effective content creation as well. Marketing is driven by data, and it is not always easy to interpret and manage data, yet with the presence of such a software it is much more accessible.
4. Crowd Analyzer Dashboard – Social Media Listening Platform
To succeed online, you need to ensure that your e-commerce brand has a community that is built around your brand with a solid monitoring strategy. Listening and analyzing what your customers are looking for in an e-commerce brand is priceless and can leverage your brand over competition. The Crowd Analyzer tool. is a full-service data intelligence technology provider, offering the most advanced, accurate, bilingual, relevant and reliable social media data insights. The platform helps businesses better enhance marketing and social strategies, from brand reputation and creating user generated content to crisis management. The solid understanding of the e-commerce industry and the technology behind it enables us to help brands monitor, analyze and activate audiences.
5. TaskSpotting – Brand Activation Platform
Everyday consumers are the one of most powerful advocates to any brand. TaskSpotting is an activation platform that helps e-commerce brands activate the power of user generated content. Based on recent studies, it is proven that customers will believe a recommendation from their friends and community over any other form of advertising. So rather than spend millions on advertising, perhaps it is time to consider making use of a platform that will connect you with the right audience to create authentic content and will increase your engagement rates by 60%. It is what you need to build a relationship between your brand and nano-influencers that would speak in the name of your brand through social media.
