With the booming of social media marketing since the outset of the digital age, social media marketing has been solidified as an integral component of any successful marketing plan for real estate businesses. The tools offered by social media can be indispensable especially being highly targetable and offering advanced performance tracking metrics, which is very beneficial for real estate businesses with highly specific buyer personas.
Hence, leveraging the power of social media for the benefit of your business can be the turning point to take your business to the next level. In this article we will share with you a range of valuable insights for social media marketing in the MENA region that can prove very useful your social media strategy planning.
Overview on social media marketing
Social media marketing continues to deliver the results and break ROI records for real estate marketing which confirms that the social media hype train isn’t coming to an end anytime soon, so if you are not yet onboard we hope this article will make you reconsider. If you are on a quest of generating leads, building trust with your customers and, enhancing your credibility, look no further, social media is the answer. Social media has become essential for building and maintaining a customer base while working on reputation management.
Social Media Listening
Social Media Listening refers to the process of pursuing prospective clients and engaging current clients by monitoring relevant keywords from a defined group of people and then engaging with them using relevant content, feedback and responses for the overall benefit of the business or brand. Every day, more marketing professionals from all sectors are realizing the benefits of social media listening with no exception to the real estate sector.
Monitoring conversations
Listening to relevant conversations can help you jump on trends and convert prospective users to clients. It can also provide you with cues on those who are interested in moving, buying or selling. For instance you can be notified of a post shared by a user from with specified geographic region and demographic characteristics sharing something like “This neighbourhood is getting too noisy, i need to move” through tracking words like “Neighbourhood”.
Lead generation
Social media listening can also provide valuable insights that can be used for lead generation campaigns. Through tracking certain keywords such as “Moving”, “Apartments” or “Villas” you can generate your own leads of prospects who are actively looking to satisfy a need that your business can capitalize on.
Crisis management
Social Media listening is also crucial in crisis management. For example through tracking all mentions across different platforms for your company name you can immediately be alerted to any negative mentions of your brand and quickly respond to it and work on fixing the problem sources. You can also track keywords such as “Boycott+(Company name)” which can warn you about a potential marketing crisis in a timely manner allowing you to prevent the crisis before it spreads.
Competition analysis
Monitoring the social media buzz can also be very valuable for evaluating and analyzing competitors and the ways they interact with their prospects and current customers, such business intelligence can give you the edge over your competitors and help you stand out.
The Crowd Analyzer tool
The Crowd Analyzer tool has been solidified as the leading tool for social media monitoring and analysis with its sophisticated tracking capabilities and content analysis in Arabic and English as well. The Crowd Analyzer capability to analyze Arabic content effectively has given it the advantage over the world’s top analytics tools as all of them are English language based and with the vast majority of users in the MENA region preferring Arabic language to create their content on social media those top tools were rendered ineffective for analyzing social media in this region. Consequently Crowd Analyzer decided to fill this void being the optimal tool for Arabic content analysis, Crowd Analyzer has finally given the tools for marketers to utilize the immense powers of social listening for marketing in the MENA region.
Content Marketing
With traditional marketing practices becoming less and less effective in comparison with what the innovative digital marketing practices are bringing to the table, content marketing is also shaping up to be a fundamental element in any marketing strategy. Content marketing is particularly important for real estate businesses mainly due to the fact that real estate businesses need to build trust and credibility. For instance, you can create informational content about neighborhoods, schools or amenities in a certain area which is content not necessarily shared to generate leads or sales, yet its purpose is to establish yourself as an industry expert and a reputable trustworthy brand that cares about educating and delivering value for its audience base. This is one of the main content marketing techniques for which you will not reap the benefits right away, but when you eventually share content that is focused on generating leads and sales, the efforts you put in building the trust will definitely pay off. Tools such as Crowd Analyzer are essential in order to figure out the kind of content that will grab your target audience’s attention and provide them with value for which they will reward with their trust.
