How Fast Food Giants can up their game with Social Media Listening

With social media having such a strong impact on businesses of all sizes; even the biggest of fast food chains have something to gain from embracing new technologies such as social media listening!

With great fame, comes great responsibility

The thing with Fast food giants is that; they go viral in a couple of seconds. When you’re a big player, you’re always under the microscope.

So, what do you do when everyone’s listening to your every step? You listen first! That’s why it’s imperative for big fast food chains to start listening. Quality and service are the core of the industry but they’re also the main topic people will talk about online.

Once a customer has ousted you for lacking in either quality or service; unless you react instantaneously to contain the situation, your brand will go viral in a matter of minutes. This has happened all too many times, someone complains, complaint is unanswered, people start sharing and boom your reputation takes a plunge!

Whether it’s a problem with the quality

Or a lack of service:

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Can a group of young well established African American get a bite to eat after a long workout session. <a href="https://twitter.com/ChipotleTweets?ref_src=twsrc%5Etfw">@ChipotleTweets</a> ?? <a href="https://t.co/Sj8RaeINj6">pic.twitter.com/Sj8RaeINj6</a></p>— Masud Ali (@Masudaliii) <a href="https://twitter.com/Masudaliii/status/1063308017133854725?ref_src=twsrc%5Etfw">November 16, 2018</a></blockquote>

What’s everyone else doing?

Social media listening will help you contain a crisis before it goes viral saving you time, effort and money that you will either lose to negative publicity or pay to try to and restore your reputation. Nevertheless, you might end up losing something more valuable, your client’s trust.

The fast food industry is fierce in competition. That’s why it’s always important to stay on top of your game, and that sometimes entails monitoring what your competitors are doing so you can do better.

If well leveraged, social media can not only increase your brand equity but can help you crunch up those sales numbers. Just look at Wendy’s , dubbed the queen of social media for 2017. The fast food giant stepped its social media game in 2017 and the results spoke for themselves. Wendy’s social media engagement levels skyrocketed but beyond engagement levels, Wendy’s experienced a 49.7% growth in profit from $129 million to $194 million for the year.

With millions of data pieces being shared online, competitor benchmarking is a daunting and time consuming task if you’re relying on traditional data collection methods. Saving you time, effort and money social media listening does all the work for you; crawling, organizing and displaying data in the most efficient way to maximize utility.

Still not convinced? Check how it’s done

Crowd Analyzer has been gladly helping different clients from the Fast Food industry achieve their goals and grow their businesses with social media listening.

Using Crowd Analyzer’s cutting edge sentiment analysis technologies clients are able to identify negative as well as positive content instantaneously. Leveraging positive content; businesses can encourage users and repost their feedback to show their appreciation and create a stronger rapport with customers

For instance, check these tweets that crawled using Crowd Analyzer tool and identified as positive content:

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/Albaik?src=hash&ref_src=twsrc%5Etfw">#Albaik</a> <a href="https://twitter.com/hashtag/UnSung_heroes?src=hash&ref_src=twsrc%5Etfw">#UnSung_heroes</a> – I respect this security gentleman, his sincerity, grit & hardwork makes <a href="https://twitter.com/albaik?ref_src=twsrc%5Etfw">@albaik</a> lines well organized in <a href="https://twitter.com/hashtag/Makkah?src=hash&ref_src=twsrc%5Etfw">#Makkah</a> … <a href="https://twitter.com/hashtag/well_done?src=hash&ref_src=twsrc%5Etfw">#well_done</a> <a href="https://t.co/N92XLxc358">pic.twitter.com/N92XLxc358</a></p>— Akram Husain MCIM (@akram_husain) <a href="https://twitter.com/akram_husain/status/1079653047297601537?ref_src=twsrc%5Etfw">December 31, 2018</a></blockquote>

<blockquote class="twitter-tweet" data-lang="en"><p lang="ar" dir="rtl"><a href="https://twitter.com/albaik?ref_src=twsrc%5Etfw">@albaik</a> <br>Cc : <a href="https://twitter.com/Rami_AG?ref_src=twsrc%5Etfw">@Rami_AG</a> <br><br>دعاية غير مدفوعة <br><br>ابنتي ماريتا ذات العامين ونصف وهي تستمتع بوجبة المسحب من البيك <a href="https://t.co/5LCObpl3pK">pic.twitter.com/5LCObpl3pK</a></p>— معتصم البعجوري (@muatasem_7) <a href="https://twitter.com/muatasem_7/status/1079639752910036992?ref_src=twsrc%5Etfw">December 31, 2018</a></blockquote>

As far as competitor benchmarking, you can easily check the share of voice to see who’s dominating social media with their presence. You can also check what exactly is being said!

With the new year coming up, it’s high time for fast food chains to embrace new technologies and up their game with social media listening. If you have doubts, you can request a tailored demo from Crowd Analyzer and see how social media listening exactly fits your businesses