DECODING MENA’S SOCIAL TRENDS
STRATEGIES & WHAT WORKS BEST
Social media in MENA is evolving rapidly—but what’s really driving engagement?
How are businesses shaping their content strategies, and what trends are reshaping digital interactions?
Crowd Analyzer Annual Report: MENA Social Media Insights 2025 examines the region’s dynamic digital landscape. Using advanced AI-powered social listening, we’ve analyzed 441K posts and 39M interactions across multiple social media platforms to uncover the trends that matter most.
From shifting social media behaviors and platform preferences to content
strategies that drive engagement and e-commerce campaigns that convert, this report provides a data-driven roadmap for brands looking to stay ahead. Whether you’re a marketer, strategist, or business leader, these insights will help you refine your approach and make informed, impactful decisions in MENA’s digital space.
MENA’S DIGITAL LANDSCAPE
KEY TOPICS & INSIGHTS AT A GLANCE
WHAT'S DRIVING ENGAGEMENT IN 2025?
Social media trends evolve rapidly, & understanding these shifts is crucial for staying relevant.
This section delves into the latest patterns emerging in KSA, Egypt, and UAE.
KEY INSIGHTS:
• VIRAL TRENDS
• SENTIMENT ANALYSIS
• TOP HASHTAGS AND POSTS
METHODOLOGY
This report utilized Crowd Analyzer, a social media analysis tool, to examine business and social media trends, and e-commerce campaigns within the Kingdom of Saudi Arabia (KSA), Egypt, and the United Arab Emirates (UAE).
Data was monitored by two primary methods between January 1 and December 31, 2024.
Firstly
The social media content of brands was analyzed by monitoring 71+ social media accounts in various industries. This process gathered 441,819 posts, which were then manually categorized by content type.
Secondly
We examined public social mentions by analyzing relevant keywords for each topic or trend. We gathered these mentions from social platforms and online sources, including blogs, forums, and news websites.
State of Social Media 2025
download the full report now
Advertising monitoring and analytics platform that provides a complete view of your brand’s presence and marketing impact in today’s competitive landscape.
Find US
KSA Office:
Airport Road, Qurtubah, Riyadh
13244. Saudi Arabia
Egypt Office:
14g Etisalat Club Rd, New Maadi, Cairo
UAE office:
Al Sufouh – Al Sufouh 2, Dubai Media City United Arab Emirates