Crowd Industries: MENA E-Commerce Cross-Market Report 2025

KSA, Egypt & UAE Compared Across Growth, Trust & Digital Integration

What’s driving online commerce in the Middle East? Who’s winning trust & who’s falling short?

Our latest edition of the Crowd Industries report unpacks the digital heartbeat of the e-commerce landscape in Saudi Arabia, Egypt, and the UAE. Analyzing over 1.5 billion social media conversations, we uncover what consumers really think, and how their buying behavior is evolving.

From preferred payment methods and product categories to brand perception and country-specific insights, this data-backed report offers a deep dive into the trends, frictions, and growth opportunities shaping the region’s digital economy.

Whether you're a retailer, marketer, or policy maker

this is your playbook for understanding and winning in MENA e-commerce.

4 TOPICS

SOCIAL MEDIA LANDSCAPE

SOCIAL MEDIA TRENDS

E-COMMERCE CAMPAIGNS

5 PLATFORMS

71+

BRANDS

40 Million

INTERACTION

9 COUNTRIES

Featured in this report:

Regional and country-specific benchmarks
Brand trust rankings and strategic brand moves
Exclusive case study: The Amazon Egypt Crisis
Cash vs card adoption trends
New vs. used buying habits in 2025
Strategic dashboards for growth and planning

METHODOLOGY

This report utilized Crowd Analyzer, a social media analysis tool, to examine business and social media trends, and e-commerce campaigns within the Kingdom of Saudi Arabia (KSA), Egypt, and the United Arab Emirates (UAE).

Data was monitored by two primary methods between January 1 and December 31, 2024.

Firstly

The social media content of brands was analyzed by monitoring 71+ social media accounts in various industries. This process gathered 441,819 posts, which were then manually categorized by content type.

Secondly

We examined public social mentions by analyzing relevant keywords for each topic or trend. We gathered these mentions from social platforms and online sources, including blogs, forums, and news websites.