Explore how digital behavior, generational demand & financing models

are reshaping real estate across KSA, UAE, and Egypt.​

The real estate industry across the MENA region is transforming—fast. With over 19 million activities analyzed between Q1 2024 and Q1 2025, this exclusive report reveals the powerful shifts in consumer sentiment, investment trends, and online conversations that define the future of real estate in Saudi Arabia, the UAE, and Egypt.

Whether you’re a real estate developer, marketer, investor, or proptech startup

this is your competitive edge

4

TOPICS

SOCIAL MEDIA LANDSCAPE

TOP CONTENT CAMPAIGNS

SOCIAL MEDIA TRENDS

E-COMMERCE CAMPAIGNS

71+

BRANDS

40 Million

INTERACTION

9

COUNTRIES

Inside the Report:

  • Ownership vs. Rent behavior: what’s driving decisions in each country
  • How Gen Z is shaping the market—especially in Egypt
  • UAE’s rise in ESG luxury and KSA’s giga-project momentum
  • Regional payment preferences: cash, mortgage, or installments?
  • Demographic deep dive: who’s buying, how, and why
  • Strategic dashboard and market-specific recommendations

METHODOLOGY

This report utilized Crowd Analyzer, a social media analysis tool, to examine business and social media trends, and e-commerce campaigns within the Kingdom of Saudi Arabia (KSA), Egypt, and the United Arab Emirates (UAE).

Data was monitored by two primary methods between January 1 and December 31, 2024.

Firstly

The social media content of brands was analyzed by monitoring 71+ social media accounts in various industries. This process gathered 441,819 posts, which were then manually categorized by content type.

Secondly

We examined public social mentions by analyzing relevant keywords for each topic or trend. We gathered these mentions from social platforms and online sources, including blogs, forums, and news websites.

MENA Real Estate Cross-Market Report 2025

download the full report now

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Find US

KSA Office:

Airport Road, Qurtubah, Riyadh
13244. Saudi Arabia

Egypt Office:​

14g Etisalat Club Rd, New Maadi, Cairo

UAE office:

Al Sufouh – Al Sufouh 2, Dubai Media City United Arab Emirates​

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