Check out our latest report: MENA Real Estate in Focus 2025

Check out our latest report: MENA Real Estate in Focus 2025

March 26, 2025

The Evolution of Social Media Listening: From Manual Monitoring to AI-Driven Insights

Indeed, social media has reshaped how we communicate, share, and consume information. To cope with this change, the evolution of social media listening has revolutionized how […]
August 18, 2024

Sentiment Analysis and the Role of Machine Learning and NLP

Introduction to Sentiment Analysis Sentiment analysis is one of the key aspects of market research, which allows brands and industries to better understand consumers’ reactions towards […]
March 14, 2024

Strategic Utilization of Social Listening for Business Engagement Optimization

In today’s digital landscape, the pulse of online conversation holds a wealth of insights that businesses cannot afford to ignore. Social listening; the process of monitoring digital […]