How The Influencer Score Is Calculated

While you are not required to manually calculate the influencer score, it is useful to understand how Crowd Intelligence determines it. The calculation method involves seven steps:

Step One:
Collect the top 100 influencers by followers count (excluding accounts with zero followers) and rank them from 1 to 100. This is referred to as the followers rank (List 1).

Step Two:
Collect the top 100 influencers by interactions count (excluding accounts with zero interactions) and rank them from 1 to 100. This is referred to as the interactions rank (List 2).

Step Three:
Consolidate List 1 and List 2 into one list by unique influencer, removing any duplicates.

Step Four:
For each influencer in the consolidated list, calculate the average interactions per post (total interactions divided by the total number of posts, considering posts of type Tweet or Reply).

Step Five:
Rank influencers by the average interactions per post, where rank 1 is assigned to the influencer with the highest interactions per post. This ranking is referred to as the interactions/post rank (List 3).

Recap:
At this point, you have three lists:

  • List 1: Followers rank (Rank 1 is for the influencer with the most followers).
  • List 2: Interactions rank (Rank 1 is for the influencer with the most interactions).
  • List 3: Interactions/post rank (Rank 1 is for the influencer with the highest average interactions per post).

Step Six:
Calculate the average rank for each influencer using the formula:
Average rank = (followers rank + interactions rank + interactions/post rank) / 3.

Step Seven:
Sort the influencers by their average rank in ascending order.

Notes:

  • Some influencers with high follower counts may have zero posts or comments if all their activities are retweets. In such cases, the influencer will still appear in the top 100 by followers.
  • If an influencer has zero posts and zero interactions (resulting in a division of zero/zero), the result is treated as zero in the ranking.

Related Articles:

  • How To Sort Influencers By Followers, Activity, Interactions & Score
  • How To Analyze A Single Influencer

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