Social Media Analysis is also used to monitor Facebook account performance within your Workspace. To view your Facebook analytics, follow these steps:
- Go to Media Analytics
- From your Workspace, click Media Analytics on the left-side menu.
- Choose Facebook
- At the top of the Media Analytics page, select Facebook.
- Select Date Range
- Specify the start and end dates in the date picker.
- Click Apply to load the data for your chosen period.
Activity Chart for Facebook
- Posts: The total number of posts created by the selected Facebook account.
- Interactions: The total number of likes, comments, and shares.
- Interactions (Mention Time): Counts all interactions (likes, comments, shares) received on posts during the specified timeframe.
- Interactions (Interaction Time): Counts only comments (and shares if applicable) recorded within the timeframe, regardless of post creation time.
- Facebook Likes: Only visible under mention time, as Facebook’s API does not provide timestamps for every like.
- Followers/Fans: Displays both total and new followers/fans for the Facebook page.
- Net Followers: Estimate total followers by viewing the last point in the net followers graph.
- New Followers: Shows a daily breakdown of follower gains/losses. New Followers=Yesterday’s Followers−Today’s Followers\text{New Followers} = \text{Yesterday’s Followers} – \text{Today’s Followers}New Followers=Yesterday’s Followers−Today’s Followers
- Comments Sentiment:
- Displays positive, negative, and neutral sentiment distribution for comments on your posts.
- A pie chart shows overall sentiment, while a bar chart provides daily breakdowns.
- Comments Sentiment Score:
- Shows day-by-day sentiment score, calculated as: Total Positive−Total NegativeTotal Positive+Total Negative\frac{\text{Total Positive} – \text{Total Negative}}{\text{Total Positive} + \text{Total Negative}}Total Positive+Total NegativeTotal Positive−Total Negative which ranges from -100 (most negative) to 100 (most positive).
Chart Views & Export:
- Switch between area or bar chart views.
- Export each chart as PNG, Excel, or CSV.
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