About the Role
Marketing Director is responsible for overseeing and managing all aspects of a company’s marketing efforts. It’s a combination of strategic planning, team management, and hands-on execution to achieve marketing objectives.
Responsibilities:
- Vision & Strategy: Creating a roadmap for the company’s marketing efforts that outlines key objectives, strategies, and tactics.
- Brand Management: Building and maintaining a strong brand identity. And enhance the company’s brand reputation and value.
- Market Opportunities: Identifying new markets, segments, or product opportunities that can drive growth and expansion.
- Product Positioning: Developing effective product positioning strategies to differentiate the company’s offerings.
- Thought Leadership: Establishing the company as a thought leader in the industry through content creation, webinars, and participation in industry events.
- Revenue Growth: Developing and implementing marketing campaigns that generate leads, drive sales, and increase revenue.
- Budget Management: Allocating and managing the marketing budget effectively.
- Relationships: Cultivating relationships with key stakeholders, including customers, partners, and industry influencers.
- Cross-Functional Collaboration: Working closely with sales, product development, and customer support teams to ensure alignment on goals and messaging
Who you are.
Experienced SaaS marketing professional with 10+ years in leadership roles. Strong strategic thinker, Data-driven, creative strategist focused on understanding customer needs and delivering measurable results
