This mini-report analyzes the differences in digital engagement between Riyadh Season 2023 and 2024, focusing on the events that captured global attention, the impact of media coverage, and external factors influencing the latest season.

Key Insights:

• 2023 Highlights: How events like the “Battle of the Baddest” (Fury vs. Ngannou) and “The Last Dance” (Messi vs. Ronaldo) shaped the season’s global appeal.
• Media Influence: How extensive coverage and a unique identity amplified digital engagement in 2023.
• 2024 Opening Ceremony: Insights into the distinctive launch of the current season and its digital buzz compared to 2023’s
• External Influences: Evaluating how geopolitical conditions and other factors impacted 2024 engagement levels.
• Future Opportunities: Exploring ideas to create memorable experiences and drive greater attention moving forward.

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