March 29, 2021
As we are about to approach the holy month of Ramadan in 2021, it is time for marketers to adapt their social media strategy to connect […]
February 21, 2021
The purchasing of FMCG brands is often seen as something done out of habit; it is essential items that people need to buy frequently in their […]
January 21, 2021
The e-commerce industry is expanding faster than ever with the COVID-19 situation and the demand for it is increasing at a significant rate, business leaders should […]
December 13, 2020
Every year, consumers wait for the time of major discount offers during November, what is known to be #BlackFriday or #WhiteFriday in the MENA region. It […]
November 19, 2020
A brand’s reputation is what can make or break your brand image. A consumer’s perception of your brand could be considered a reality that will affect […]
November 1, 2020
With the rise of on demand streaming TV platforms, it is fundamental to be aware of what experiences the audience are looking for. Watching TV is […]
October 14, 2020
As social media continues to evolve and users continue to experiment with different tools and resources, marketers need to have a clear understanding of which platforms […]
September 28, 2020
Is it time to plan your marketing activities for 2021 already? Brands are always looking to know where their customers are and accordingly identify the best […]
September 9, 2020
If your brand is talking to everybody, then it is talking to nobody. It is crucial for every business to identify a target audience. There […]
